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The origins of Wiggle can be traced back to a small independent bike shop called Butler Cycles which had been trading since the 1920s. The shop was located at Highland Road in Portsmouth and employed a handful of staff. Mitch Dall took an interest in the shop and decided to buy the property. 

The majority of people that work at Wiggle are tri-sports nuts and this is reflected through our passionate service and technical knowledge. Nowhere else is this clearer than with our exclusive brands and products. With brands such as dhb, Verenti and Felt Bikes we deal directly with the manufacturers shaping and tweaking the features and specifications ensuring that the product you buy, is exactly what a true sports enthusiast would want.

Being active in the great outdoors is a great way to get people together, create a sense of fulfillment and enjoy life. Wiggle’s aim is to give as many people as possible the choice to access cycling and tri-sports; to experience the aforementioned benefits for themselves.