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As lifelong cyclists with deep roots in the Southern California community, Ryan Cady, Matt Becica and Derek Wiback all shared an appreciation for racing, and a competitive spirit that helped them build previous successful brands.
Over the years, the more they rode, the rmore they felt those crews deserved a higher level of custom performance gear when flying their team colors. From that idea, Eliel was born. To create an authentic brand that captured the spirit of California while delivering unmatched quality that would rival the leading brands from across the cycling world.
Today Eliel delivers world-class custom and branded cycling gear to cyclists everywhere that share their passion for the pedal.