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More than twenty years after the debut of her brand, Bobbi continues to define the way women wear makeup and the way they see themselves. In 2010, inspired by her belief that “all women are pretty without makeup, but with the right makeup can be pretty powerful”, Bobbi introduced Pretty Powerful, an ad campaign featuring real women from all walks of life. In 2013, Bobbi launched the Pretty Powerful Campaign for Women & Girls, a global initiative dedicated to funding nonprofit organisations that strive to empower women and girls through education.
Today, Bobbi Brown Cosmetics is the #1 makeup artist brand founded by a woman. The brand is available in more than 60 countries and distributed at exclusive retailers including: Bergdorf Goodman, Neiman Marcus, Saks Fifth Avenue, Bloomingdale’s, QVC, Sephora, Macy’s, Harrods, Selfridges, Brown Thomas, Lane Crawford, Harvey Nichols, Isetan, Takashimaya, Le Bon Marché and Douglas, as well as 75 freestanding stores.